How well do you understand your customers? More than 77% of brands believe that the customer experience is a critical competitive differentiator. Customer journey maps are a great way to visualize their experiences with your business. Here's how you can create one:
Online reviews and comments can make or break your success. In fact, 93% of people read online reviews before making a purchase or decision. If you are a healthcare provider, own a professional service business, or if you have multiple professionals or locations – consider this valuable service.
There’s no question that the times we live in present a struggle for businesses on how to respond. Whether it’s a social issue or political, even if your business doesn’t play in those spaces, often there is still a call for you to say something. But what?
Now and again, we need to trade in our old collection for a new one. Concerning branding, periodic analysis and refreshments may be needed. After 5–10 years, it may be time for a change. Here’s what to consider when contemplating rebranding your business:
Simply put, being 'on-brand' means anything that is created for a company should be in alignment with its brand. This 'anything' refers to marketing collateral such as flyers, brochures, postcards, mailers, logo design, signage, website design, newsletters, etc. To be effective, all of these should reflect who you are as a company, speak to your audience, and look visually consistent. What isn't always realized is that being on-brand can go beyond the visual aspect.
As you probably know, we live in a world powered by technology. The days of using a phone book to find business information are seemingly behind us. Now, consumers turn to search engines to get information. There are several search engines out there, but Google continues to remain supreme.
When you’re looking to build a new website, you can take two common routes: custom build a website to fit your exact needs or use a pre-existing design or template to create your website.
Break through the ceiling and reach new marketing heights with industry-leading drone footage. The sky is the limit when you utilize filming with a drone's unique benefits. Your prospects will be trending upward when you can showcase practical drone capabilities. Be above the rest, take your marketing videos to the top of the industry.
In June of 2020, Apple announced new updates to their privacy and tracking rules. These updates would require Facebook to explicitly ask for permission to track users when they leave Facebook and across other apps and websites. This process is similar to how most websites ask permission to use cookie tracking when users enter a website. Under these circumstances, users will have to opt-in for tracking as opposed to opting out. Facebook has expressed concern that most iPhone users will opt out of tracking and make targeted advertising more difficult and reporting less accurate.
In graphic design, trends come and go. Some trends last for years, some for only months. During a trying time for all of us, graphic design has not only had to learn how to adapt but also has had to take into consideration people's mental health states. Below is a brief exploration of a few trends and effects the pandemic has had on graphic design.