What Does it Mean to be On-Brand?
Simply put, being 'on-brand' means anything that is created for a company should be in alignment with its brand. This 'anything' refers to marketing collateral such as flyers, brochures, postcards, mailers, logo design, signage, website design, newsletters, etc. To be effective, all of these should reflect who you are as a company, speak to your audience, and look visually consistent. What isn't always realized is that being on-brand can go beyond the visual aspect.